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Does being credible increase your profitability?
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column offset=”vc_col-lg-offset-2 vc_col-lg-8″][vc_single_image source=”featured_image” alignment=”center” style=”vc_box_shadow_border_circle” css=”.vc_custom_1473691382325{margin-top: -20px !important;padding-bottom: -20px !important;}”][vc_column_text]Credibility + Visibility = Profitability
I’ve heard this quoted on numerous occasions! And over the years I can see exactly why this would be.
Let’s start with the definition of credibility: The quality of being trusted and believed in.
So in order to be perceived as being credible, then you clearly must ensure you are trusted and believed by your peers, business associates and customers. And how do we do that?
There are four key aspects that I try to work on all of the time to increase my credibility:
- Demonstrate my expertise
This isn’t just about qualifications, but experience too. I’m constantly learning about the Forever products and business – from online training sessions, videos by the company and meeting with peers in the business. There is so much available to access; the learning never ceases and my knowledge is always expanding.
- Be honest and sincere
I am a firm believer in the saying “Honesty is the best policy”. Nobody thinks less of you for now knowing something. But you will discredit yourself if you try to be the font of all knowledge, tell an untruth, and then get found out.
As a qualified Chartered Accountant I’m used to being asked technical questions, but I’m the first to say that I can’t possibly know all the answers off the top of my head whenever I’m asked. And having taught finance to students for many years I know that the best answer I can give if I don’t know the answer is “I’m not certain, but I’ll find out”. That gains a lot more respect than trying to guess, or giving out of date information.
- Keeping promises
It stands to reason that if I break a promise I’ve made to someone then I’m going to lose credibility, particularly if it happens more than once. I can’t expect my customers or team members to trust me again if I let them down.
- Respond promptly
This is a priority for me, as I want people to know that I care and that I do want their custom, and I do want to help them. It might not be an instant reply, if I’m out and about and can’t access the message, but it will definitely be within a reasonable time. How could I expect anyone to refer me if I’m difficult to get hold of, or never reply?
By doing the basics then I hope I’m building a solid basis for credibility for myself. Beyond that, I can only rely on someone’s objective opinion of me; they will either like me or they won’t, and that is just personality – so I always try to be as nice as I can be![/vc_column_text][/vc_column][/vc_row]